Google My Business now known as Google Business Profile (GBP) is one of the most powerful tools for any business wanting to improve visibility, attract nearby customers, and strengthen its online presence. Whether you run a local shop, a clinic, a startup, or a nationwide service brand, your Google Business Profile is often the first impression customers get when they search for your services online.
However, simply creating a listing is not enough. Verification is mandatory to activate and control your business profile. Without verification, your listing will not appear on Google Search or Google Maps.
In this blog, Digital Internet Marketing explains how to get your business verified on Google My Business, why it matters, and how we can help you optimize your profile for maximum lead generation.
What Is Google My Business Verification?
Verification is a process used by Google to ensure that you are the rightful owner or manager of a business. Once verified, you gain complete access to:
- Edit business details
- Upload photos and videos
- Respond to reviews
- Add services, products, and pricing
- Enable messaging
- Access insights and analytics
- Post updates and offers
Verification helps Google maintain accurate business information and protects business owners from unauthorized changes.
Why Verification Matters
1. Increases Visibility in Local Search
A verified profile ranks higher in Google Local Pack, Maps, and nearby business searches.
2. Builds Trust and Authenticity
Customers trust verified businesses more and feel confident about visiting or calling.
3. Boosts Lead Generation
A fully verified and optimized GBP can increase calls, website visits, and direction requests by 3x.
4. Helps You Compete With Local Competitors
If your competitors are optimized and verified, you cannot afford to stay behind.
How to Get Your Business Verified on Google My Business (Step-by-Step Guide)
Step 1: Sign in to Google Business Profile
Go to Google and search:
“Google Business Profile Manager”
Or visit: business.google.com
Sign in using your Gmail ID.
Step 2: Add Your Business
Click on “Add your business to Google.”
Fill in the required details:
- Business name
- Category
- Address
- Service areas
- Contact number
- Website
- Business timings
Make sure the information matches your website, social profiles, and other online listings (NAP consistency).
Step 3: Choose Your Verification Method
Google provides multiple verification options, but availability depends on your business category and region.
1. Postcard Verification (Most Common)
Google sends a postcard to your business address with a 5-digit code.
Time required: 7–14 days.
2. Phone Verification
Google calls the business number and shares the code.
3. Email Verification
Google sends the verification code to the business email.
4. Video Recording Verification
You record a video showing your business location, signage, working area, and proof of ownership.
5. Live Video Call Verification
You join a live Google Meet call with a Google representative.
6. Instant Verification
Possible if your website is already verified on Google Search Console.
Step 4: Enter the Verification Code
Once you receive the verification code:
Log in to Google Business Profile.
Enter the code.
Submit.
Your business is now verified and active.
How to Optimize Your Google Business Profile After Verification
Verification is only the beginning. To attract potential customers, your profile must be fully optimized.
1. Add High-Quality Images and Videos
Images increase profile engagement by over 40%.
2. Add Products and Services
Include:
- Prices
- Descriptions
- Service categories
3. Post Weekly Updates
Post offers, blogs, announcements, and events.
4. Get Customer Reviews
Reviews significantly influence local rankings. Respond to every review professionally.
5. Complete Every Section
Fill business attributes such as:
- Wi-Fi availability
- Wheelchair accessibility
- Online appointment
- Parking
- Payment methods
6. Enable Messaging
This feature allows customers to chat with you directly from Google Search.
Common Problems People Face During Verification
1. Postcard not arriving
Try resending the postcard, ensuring the address matches Google Maps.
2. Video not getting approved
Ensure proper lighting, clear signage, and continuous footage without cuts.
3. Business category issues
Choose the right primary category it affects rankings.
4. Duplicate listings
Google may suspend listings if duplicates exist.
Digital Internet Marketing can resolve all these issues professionally.
How Digital Internet Marketing Helps You Get Verified Faster
As India’s most affordable and result-oriented digital marketing agency, we provide:
- Google My Business Setup + Verification
- Profile Optimization for Higher Local Ranking
- Review Generation Strategy
- Weekly Posting
- Local SEO Optimization
- Google Maps Ranking Services
We ensure your Google Business Profile brings real leads and conversions.
FAQs on Google My Business Verification
1. How long does Google My Business verification take?
Postcard verification takes 7–14 days. Phone, email, and video verification may be instant.
2. Can I verify without a physical address?
Yes, service-based businesses can operate without a visible address by selecting “I deliver services to customers.”
3. What if I entered the wrong address?
You must edit the address and request a new verification code.
4. Is verification free?
Yes, Google does not charge for business verification.
5. Will my business appear on Google Maps immediately after verification?
It may take 24–72 hours for Google to fully update your listing.
6. Can an agency help with verification?
Yes, Digital Internet Marketing provides end-to-end setup, verification, and optimization to ensure your profile ranks high.
Need Help With Google My Business Verification? Contact Us
Digital Internet Marketing
India’s Most Affordable Digital Marketing Agency
Phone/WhatsApp: +91-8076393398
Website: https://digitalinternetmarketing.in/
Email: digitalinternetm@gmail.com
We help you get verified, rank higher, and generate high-quality leads through your Google Business Profile.
